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CFO Brew // Morning Brew // Update
The history of cloud accounting software.

It’s Monday. In the running for the worst, but most unsurprising, recent news is a small study from MIT that found using ChatGPT can make us dumb and lazy. And here we thought social media was the worst brain rot we’d see in our lifetimes.

In this issue:

In the clouds

Talking the talk

Slowing down

Jesse Klein, Courtney Vien, Alex Zank

ACCOUNTING

Cloud accounting

Yoshikazu Tsuno/Getty Images

Accounting once ran on a whole lot of dead trees.

Jim Bourke, a partner at accounting firm Withum who’s been with the firm since 1987, remembers those days. Before the cloud, if you asked your accountant for a copy of an old tax return, for instance, “it could be a couple of weeks by the time you get it,” he told CFO Brew.

Staff would need to get it out of the physical file room at the office, photocopy it, and either mail it to you or have you pick it up, he said. (And cross your fingers that no one shelved your paperwork in the wrong file.)

The advent of cloud-based accounting software changed all that. The cloud “was a revolution,” according to Bourke, who, as managing director of his firm’s advisory services branch, has helped many firms build out their tech stacks.

SaaS made it possible for accountants to work remotely, to hire and find clients from pretty much anywhere with internet access, and to provide clients with faster and more convenient service. But getting firms on the cloud hasn’t all been smooth sailing.

See our Quarter Century Project timeline for more on the introduction of cloud accounting software.CV

Presented By Paystand

SUSTAINABILITY

CFO sustainability

Illustration: Brittany Holloway-Brown, Photos: Adobe Stock

Even though the SEC has effectively dropped the climate disclosure rule for public corporations, it doesn’t mean that sustainability reporting requirements are gone entirely. Many organizations must still comply with climate disclosure laws in California and the EU.

Under those laws, companies continue to be tasked with reporting emissions and environmental impacts, and many organizations are shifting ESG reporting to the finance team, which is already well-versed in tracking, compliance, and audits.

Centering ESG in the finance department moves sustainability issues from reputational and mission concerns into a core business function, according to experts who spoke with CFO Brew.

“Finance controls the heartbeat processes of companies,” Brigham McNaughton, partner in PwC’s sustainability practice, told CFO Brew. “Being able to just have sustainability at the table, the considerations embedded on all those is going to be incredibly powerful. And that’s the work we’re starting to see happen more.”

Favored status. According to Kate Gordon, CEO of California Forward, a sustainability advocacy group, and a former senior advisor to the US energy secretary, integrating sustainability into finance means it will now be discussed in more concrete terms businesspeople care about—money and risk.

How is finance changing the strategic importance of sustainability?JK

ECONOMY

Retail sales

Pla2na/Getty Images

The latest US economic vibe check showed that people still aren’t feeling it.

US retail sales slumped 0.9% in May compared to April (but were up 3.3% YoY), according to the Commerce Department. This marks the “second straight monthly drop” in retail sales, Reuters noted. The outlet added that these numbers, combined with marginal job growth in April and declines in manufacturing activity, hinted that “domestic demand was softening.”

Vehicle and auto parts sales declined 3.5% from April. Sales decreased by 2.7% at building materials and garden equipment stores, and by 0.7% at food and beverage stores. Meanwhile, sales increased on a monthly basis at furniture stores (1.2%) and clothing stores (0.8%).

Consumers went on a spending spree in March ahead of expected new tariffs, but their buying “has downshifted markedly since then,” CNN reported.

“Any time you get a pullback in consumer spending, it tends to lead to a slowdown in overall GDP and broader economic activity, which feeds in to slower sales, hiring and in turn slower income growth,” Gregory Daco, chief economist at EY, told CNN.

Keep reading here.AZ

Together With insightsoftware

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: 66%. That’s the percentage of the 22 million global electric vehicle sales that will come from China this year. The US will only account for 7%. 🚙 (Semafor)

Quote: “Everyone that I know is forecasting a meaningful increase in inflation in coming months from tariffs—because someone has to pay. Some of it will fall on the end-consumer. We know that. That’s what businesses say.”—Federal Reserve Chair Jerome Powell on continuing worries over inflation (Bloomberg)

Listen: Maybe—hear us out—regulation serves a greater purpose? (the New York Times)

CF-Oh yeah! Expect to hear that when CFOs take control of the budget before EOY pressure hits. Paystand’s guide can help finance leaders do just that. Download a free copy right here.*

*A message from our sponsor.

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