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Data done right
To:Brew Readers
CFO Brew // Morning Brew // Update
Facing the challenge of bad data and AI.

Hello, and welcome to Wednesday. To cut, or not to cut? Everyone’s watching as the Fed makes its interest rate decision today.

In this issue:

Kryptonite

Show and tell?

Missing the mark

Courtney Vien, Alex Zank, Drew Adamek, Layla Ilchi

DATA

data quality finance

Pm Images/Getty Images

It was something that thought leaders couldn’t say enough throughout Workiva’s Amplify conference: Good data is paramount for effective AI implementation.

“Bad data is AI’s kryptonite,” Alexander Davis, deputy CFO of Pie Insurance, said during a panel session. “If your organization is all-in on AI and you’re not all-in on data, you might have a problem one day. And I think a lot of folks in this room are used to sitting in meetings where data security is the topic, and I wish that collectively, we sat in rooms and worried about data quality at the same level.”

It seems many companies aren’t in a good place yet with their data. According to a recent Workiva survey, nearly two-thirds of practitioners indicated a lack of “high-quality data” for use with AI at their organizations. Practitioners who were confident in their companies’ ability to use AI were about twice as likely to have high-quality data and role-specific training compared to their less-confident counterparts.

Steve Soter, VP and industry principal at Workiva, said he was seeing those concerns about data, among other things like governance and controls, come out in conversations he was having with others at the Amplify conference.

“Yes, they’re optimistic about [AI]. Yes, they’re excited about it. But there are real challenges,” he told CFO Brew on day two of the conference.

Davis recommended companies “invest in fixing their source systems,” which can happen as they adopt AI tools—a time-consuming task on its own.

Click here for more on getting good data.AZ

Presented By AvidXChange

EARNINGS?

Trump quarterly earnings

Dragon Claws/Getty Images

The quarterly earnings report may be no more if President Trump has his way. The president posted on his social media platform, Truth Social, on Monday that public companies should only have to report their earnings every six months instead of quarterly, as they have for over 50 years.

“This will save money, and allow managers to focus on properly running their companies,” Trump claimed in his post.

The idea to end quarterly reporting has gained some traction. According to the Wall Street Journal, “current SEC leadership has signaled an interest in reducing regulation” and the Long-Term Stock Exchange (LTSE), an exchange focused on encouraging long-term business goals, is planning to submit a proposal to the SEC to end quarterly reporting.

“We hear a lot about how it’s overly burdensome to be a public company,” Bill Harts, the exchange’s CEO, told the Wall Street Journal last week. “This is an idea whose time has come.”

The LTSE recently wrote in a statement that the focus on quarterly reporting, and the pressure to meet short term metrics, encourages short-term thinking at the expense of long-term value creation.

Are quarterly earnings toast?DA

TECHNOLOGY

AI robot arms reaching towards the sky with lots of money falling around them.

Amelia Kinsinger

AI may promise long-term efficiencies for your business, but enterprises tiptoeing into the arena (or “AI leapers” diving right in) can’t be too careful. Deploying AI tools is like peeling an onion; there’s layer upon layer to contend with, and without care, you’ll end up in tears.

According to a new report, 80% of enterprises are missing their AI infrastructure forecasts by more than 25%. The “2025 State of AI Cost Management” report, published by consulting firm Benchmarkit and cost governance platform Mavvrik, also finds 84% of companies see over 6% gross margin erosion due to AI infrastructure costs.

“These numbers should rattle every finance leader,” Benchmarkit CEO Ray Rike said. “AI is no longer just experimental—it’s hitting gross margins, and most companies can’t even predict the impact.”

Margin compression emerges as a real risk, and the catalysts for this fit into a few specific buckets:

  • Hidden costs: The top-ranking is data platform usage (56%), followed by networking charges (52%).
  • Visibility gaps: Most companies (94%) say they track costs, but only 34% have mature cost management.
  • AI repatriation:​​ Only 35% include on-premises AI costs in reporting.

Read Revenue Brew’s story on understanding AI costs here.LI

Together With Empathy

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: $1 billion. That’s how much Tesla stock Elon Musk bought recently. (The company’s stocks, not surprisingly, rose following the news.) (CNBC)

Quote: “It’ll impact distributors and retailers and bartenders and, ultimately, the consumer.” —Chris Swonger, head of the Distilled Spirits Council of the United States. He wants no tariffs on imports of Scotch whiskey, as it’s so intertwined with the making of bourbon in the US. (New York Times)

Read: Much scarier than snakes on a plane: toxic fumes. (Wall Street Journal)

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