Skip to main content
Doom and gloom
To:Brew Readers
CFO Brew // Morning Brew // Update
Companies and consumers are feeling queasy.

Hello, and welcome to Wednesday. PepsiCo is buying the prebiotic soda brand Poppi (or, as we like to call it, the Activia of the 2020s) for $1.95 billion.

In this issue:

Not so hot

🪓 Headcount

Killer app

Courtney Vien, Alex Zank, Natasha Piñon, Billy Hurley

ECONOMY

Worried Kermit the Frog gif

Giphy

Folks checking the economy’s temperature right now are finding a low-grade fever, with concern that symptoms may worsen.

To be clear, the signs aren’t all bad. For instance, inflation eased to 2.8% in February compared to 3% the previous month. But experts and consumers alike expect the economy will start sliding.

Consumers’ attitude toward the economy declined 10.5% between February and March, according to the University of Michigan’s index of consumer sentiment. The reading of 57.9 was the lowest it’s been since November 2022, according to CNBC. Joanne Hsu, director of the university’s consumer surveys, noted in the index update that “sentiment has now fallen for three consecutive months and is currently down 22% from December 2024.”

It’s not just consumers who are feeling queasy. In its latest economic outlook, the OECD now expects US economic growth to slow to 2.2% this year and 1.6% in 2026, down from its “fast pace of 2.8%” last year and from OECD’s December estimates by 0.2 and 0.5 percentage points, respectively. It also expects global GDP growth to edge down to 3.1% this year from 3.2% last year. OECD cited factors including “increased geopolitical and policy uncertainty” and “higher trade barriers.”

“Further fragmentation of the global economy is a key concern,” OECD noted in its report. “Higher and broader increases in trade barriers would hit growth around the world and add to inflation.”

For more on falling economic sentiment, click here.AZ

Presented By Paystand

ACCOUNTING

KPMG layoffs

Sean Gallup/Getty Images

KPMG is consolidating some of its global affiliates to reduce “the number of country units it operates globally,” per a Wall Street Journal report.

Quoting people familiar with the matter, the WSJ reported that the Big Four accounting firm aims to trim the number of country units to between 30 and 40 by the end of 2026. The move is intended to “retain workers and boost the quality of [KPMG’s] auditing services.”

When KPMG started the reduction effort in 2023, it had 120 units, the Journal reported. To date, KPMG has cut its country units down to around 75.

The reductions will mainly concern units making under $300 million in annual revenue, per WSJ.

Sources told the publication that smaller units “will particularly benefit from pooling their resources with other units in areas like technology or product investment for auditing, tax and consulting services.”

Last year, KPMG combined its UK and Swiss units. The Big Four firm has also merged some affiliates in the Middle East, per Bloomberg.

Click here to keep reading.NP

TECHNOLOGY

AI hype overblown

Aprott/Getty Images

Like the spaghetti dish you finally got around to making, AI chips might be better when they’re homemade.

Two anonymous sources told Reuters last week that Meta is testing out an in-house chip for training AI models—another investment from a company that’s betting we’ll all find a reason to use artificial intelligence.

“If you know that a workload is here to stay, then it really opens the door for incurring some of the large costs and some of the engineering efforts required to build a chip for that workload,” Benjamin Lee, professor in the department of computer and information science at the University of Pennsylvania, told IT Brew.

Interest in GenAI from the enterprise market dipped in 2024, according to a recent Deloitte survey—in Q4, 59% of global C-suite and executive leaders and 46% of board members had high or very high interest in the technology. In Q1, those enthusiasm numbers were 74% and 62%, respectively.

“We don’t know what the killer app is for generative AI. We don’t know what will suddenly trigger broad, widespread adoption of this workload, but they want to be ready,” Lee said of Meta.

Click here to keep reading IT Brew’s story on Meta developing its own AI chip.BH

Together With Theory

Two shipping containers, one red and one blue, held up by crane hooks

Corporate Finance Institute

Economic shifts impact profitability. Discover how tariffs are driving up costs, challenging financial planning, and reshaping business strategies. Learn who really pays and how companies can adapt to safeguard their bottom line.

Check it out

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: $2.81 billion. That’s how much revenue buy-now-pay-later app Klarna earned in 2024. Klarna recently filed for an IPO and struck a lucrative deal with Walmart. (Bloomberg)

Quote: “I sure hope this isn’t a case of activist investors coming in and insisting on a set of decisions that they won’t be around to have to endure.”—Harvard Business School professor Frances Frei, on Southwest’s decision to stop letting bags fly free. We hear you, Prof. Frei. (CNBC)

Read: Murdered (fictional) guests? That’s fine with the Four Seasons, which is cashing in on its White Lotus ties. 🪷 (Wall Street Journal)

Automate AR: See how AR automation can help save you a lot of time + $$$ with Paystand’s guide on B2B payment optimization. Ready to focus on strategic growth? Get your copy of the guide.*

*A message from our sponsor.

SHARE THE BREW

Share CFO Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
cfobrew.com/r/?kid=9ec4d467

✳︎ A Note From Theory

*Early access code available until March 20, 2025, at 3:59AM EST. Exclusions apply. For questions, please contact [email protected]. Offer terms are subject to change.

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

News built for finance pros

CFO Brew helps finance pros navigate their roles with insights into risk management, compliance, and strategy through our newsletter, virtual events, and digital guides.