On Wednesday, Salesforce unveiled its first AI product for financial professionals, creatively called Agentforce for Financial Services. The AI is embedded in Salesforce’s Financial Services Cloud product, and so has access to a company’s internal numbers if it’s already using the platform. According to the Salesforce announcement, Agentforce can act as a financial advisor, and also autonomously cancel or replace a credit card, explain insurance or loan options, or reverse a fee for banking customers. “For financial services firms, what actions they’re willing to let happen in an autonomous way is where we’re on a journey as an industry,” VP and GM of Salesforce banking and lending Greg Jacobi told CFO Brew. He said Salesforce’s software is different from a chatbot, but Glenn Hopper, head of AI research and design at Eventus Advisory Group, is skeptical. “Everybody wants to call everything they do an agent,” he said of companies advertising their AI products. Are finance pros ready for AI agents?—JK |