The US and China spent the weekend working on a trade agreement that could significantly lower the 145% tariff rate Trump proposed earlier this year. The trade talks came just a few days after the US struck a deal with the UK to remove trade barriers on key products such as beef and ethanol, while retaining a 10% baseline tariff on Great Britian. In the meantime, the debate continues over who these tariffs will benefit. Writing for Marketplace Pulse, analyst Ben Donovan argued last week that Chinese firms paradoxically could end up benefiting the most from the tariffs. Citing comments from Amazon CEO Andy Jassy, Donovan explained that US sellers sourcing from Chinese manufacturers often have to deal with intermediary suppliers, whereas Chinese firms are selling directly to US consumers, and so have “a significantly lower baseline” when it comes to cost. The backdrop for this situation, he added, is that Chinese sellers have steadily gained market share on Amazon’s marketplace, surpassing the 50% threshold in January as US sellers fell to about 45%, per a report from Marketplace Pulse. Buying American: Yet this longer-term hit could soon come against a US consumer base that is more invested in buying American. Keep reading Retail Brew’s story on understanding how consumers are reacting to tariffs, here.—AV |