The language around sustainability is changing, as businesses have been removing sustainability language from websites, reports, and investor communications. Examples abound. A Conference Board survey found that fewer companies are using the phrase “ESG” in their reports—40% of S&P 100 companies used the language in sustainability report titles in 2023, but that number dropped to 6% by late April 2025, by which time about half the companies had already reported. But while “ESG” is being deleted, it’s now being recast more generally as “sustainability” and “impact” to focus more on business value, according to the Conference Board. The We Mean Business Coalition showed that just reframing climate risk as business risk increases people’s positive perception. According to the Financial Times, Walmart and Kraft Heinz each deleted or rewrote sustainability language from March 2024 to March 2025. Coca-Cola backed away from emissions reduction commitments last December, and tempered wording on its website to match. Meta deleted text about “leading the way on climate change” that was on its sustainability web page last summer. Also last summer, Ford removed sustainability language from a prominent position on its UK sustainability web page, though it kept mentions lower down. Doing good still matters. According to a 2024 survey from the Potential Energy Coalition (PEC), more than 70% of US customers expected companies to go beyond serving shareholders, and said companies have a responsibility to limit their environmental impact. Investors felt similarly, favoring companies with pro-climate positions. In fact, 60% of US investors agreed that climate change is a material risk for companies that can affect their financial performance, according to the We Mean Business Coalition. “Our data suggests that people have changed less than you think they have in the last year,” Will Howard, head of insights and advisory services at the Potential Energy Coalition, told CFO Brew. Keep reading.—JK |