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There’s a “narrow window” to try recouping tariff-related costs.

Hello, March, and farewell to February, a month that saw some, uh, eventful corporate activity: Netflix bowed out of the Warner Bros. Discovery bidding war, clearing the way for Paramount to take over. Block’s stock price soared after CEO Jack Dorsey announced plans to terminate over a third of the company’s 10,000 employees, a decision he explicitly linked to AI. And pizza chain Papa Johns announced it’s closing 300 stores across the US. It’s unclear where all this is going, but one thing’s for sure: It’s time to start hoarding Jalapeño Papa Bites.

In this issue:

Tariff we meet again

🪛 Heinz maintenance

Oh my Claude

Jesse Klein, Demi Lawrence, Alex Carr

COMPLIANCE

CFOs tariffs worry

Wildpixel/Getty Images

The Supreme Court threw a constitutional wrench in the Trump administration’s tariff plans. The February decision that struck down tariffs imposed under the International Emergency Economic Powers Act marks the latest episode of uncertainty for corporations, as tariffs are far from settled.

Finance leaders should take advantage of the “narrow window” the ruling created to explore recouping tariff-related costs and rework their financial plans, according to a Gartner report.

The whiplash. The Trump administration moved within hours of the SCOTUS ruling to replace the IEEPA tariffs with a flat 10% levy on imports from all countries under the Trade Act of 1974, and President Trump said that he would raise global tariffs to 15% over the ensuing weekend. However, that mechanism comes with a 150-day cut off before it needs to be extended by congressional approval.

Fitch Ratings estimated that, with likely exemptions for passenger vehicles, pharmaceuticals, United States-Mexico-Canada Agreement goods, and some electronics, the effective US tariff rate would be around 11.5%. But there are countries, like the UK and Australia, that had negotiated lower tariff rates that are now back up to 15%.

Keep reading.JK

Presented By Anrok

STRATEGY

Kraft Heinz logo repaired with tape

Morning Brew Design

Like the burgers its condiments dress, Kraft Heinz recently flipped its decision to separate the landmark brands into two distinct companies.

Kraft Heinz’s newly minted CEO Steve Cahillane told investors on its Feb. 11 earnings call that the company reversed course on the split because “I have seen that the opportunity is larger than expected and that many of our challenges are fixable and within our control.”

Cahillane and Kraft Heinz’s Executive VP and Global CFO Andre Maciel told attendees at the Consumer Analyst Group of New York Conference on Feb. 19 about plans to return the business to profitable growth stem US market share losses with deep investment and innovative product offerings.

Forkin’ it out. Cahillane said that, despite the fact that the brands under the company “are so iconic, so special, [and] so well-known,” Kraft Heinz’s cannot “[continue] to rely on old ads on the nostalgia of the brands alone.” 

“Instead, we need to make these brands relevant for today. We need to contemporize them,” he said.

Keep reading.—DL

AI

Pixellated Mexican flag with a caution symbol on it, slowly dissolving into pixels.

Morning Brew Design

TL;DR: A hacker stole 150GB of Mexican government data—including taxpayer records, voter info, and government employee credentials—in a massive cyberattack reported yesterday. This is a case study in how AI is reshaping the cybersecurity landscape.

What happened: According to a new report from Bloomberg, a hacker used Anthropic’s Claude chatbot to identify vulnerabilities in Mexican government networks starting last December and, over roughly a month, made off with a trove of citizen data. The hacker initiated the attack by repeatedly prompting Claude to act like an elite hacker. While Claude did initially flag the activity as malicious intent, the hacker was eventually able to “jailbreak” Claude’s protective guardrails. In a statement, Anthropic said it disrupted the activity and banned the accounts involved. Researchers believe the hacker also turned to OpenAI’s ChatGPT for additional guidance, with the company saying it identified policy-violating attempts and blocked them. The attack hasn’t been attributed to any individual, group, or country.

Nothing to see here, folks: These kinds of AI-assisted cyberattacks are rapidly increasing in frequency.

Keep reading on Tech Brew.AC

Together With Deloitte

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: $66 billion. That’s the current estimated cost for the most expensive nuclear plant on record, the Hinkley Point C in southern England. (the Wall Street Journal)

Quote: “Our intent is straightforward: If refunds are issued to FedEx, we will issue refunds to the shippers and consumers who originally bore those charges”—FedEx, in a statement on “navigating US tariffs and customs regulations,” after it filed a lawsuit against the federal government seeking tariff refunds (the New York Times)

Read: There’s a talent war brewing inside hedge funds. (Business Insider)

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