The theme of Reddit CFO Drew Vollero’s career has been consumer products, he told us, and the social media company is no different—well, except for the kind of product. In his career, Vollero has traded sodas for Barbies, and Barbies for social tech. A decade with PepsiCo and Yum! Brands across QSRs like Taco Bell and KFC gave Vollero experience in strategic planning, M&A, real estate, and marketing. Another decade and a half with toy maker Mattel added corporate strategy and investor relations to his competencies. In Vollero’s first CFO job, he had the opportunity to lead the IPO for a major consumer brand, Snapchat, calling it a “once in a lifetime experience.” Vollero helped launch Snap’s IPO in 2017 before taking a detour into private security as CFO of Allied Universal, and ended up at Reddit in March 2021 with the goal of taking it public, too. In an interview with CFO Brew, Vollero discussed his IPO launch experience and how Reddit’s capital expenditure philosophy differs from some other tech companies. What did you learn from your IPO experience at Snap that helped you with the Reddit IPO? If I think about double clicking on Reddit, I think the couple of things that were sort of interesting on that one is, one, I thought we were savvy on using time at Reddit. I joined Reddit in 2021 with the idea of taking the company public in 2022. We could have gone public in 2022; I don’t think we would have gotten the highest price that we wanted, but I don’t think we were necessarily ready as much to be a public company. RTFA about Reddit’s Drew Vollero.—DL |