Like the burgers its condiments dress, Kraft Heinz recently flipped its decision to separate the landmark brands into two distinct companies. Kraft Heinz’s newly minted CEO Steve Cahillane told investors on its Feb. 11 earnings call that the company reversed course on the split because “I have seen that the opportunity is larger than expected and that many of our challenges are fixable and within our control.” Cahillane and Kraft Heinz’s Executive VP and Global CFO Andre Maciel told attendees at the Consumer Analyst Group of New York Conference on Feb. 19 about plans to return the business to profitable growth stem US market share losses with deep investment and innovative product offerings. Forkin’ it out. Cahillane said that, despite the fact that the brands under the company “are so iconic, so special, [and] so well-known,” Kraft Heinz’s cannot “[continue] to rely on old ads on the nostalgia of the brands alone.” “Instead, we need to make these brands relevant for today. We need to contemporize them,” he said. Keep reading.—DL |