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Lip service
To:Brew Readers
CFO Brew // Morning Brew // Update
E.l.f. Beauty CFO on the ‘lipstick index’ for 2026.

Hey there. What do you mean your 2026 capex budget isn’t $200 billion? Do you even invest, bro?

In this issue:

Read her lips

Not too big to fail

Book of jobs

Natasha Piñon, Courtney Vien, Paige McGlauflin

CFOVILLE

A portrait of Mandy Fields, the CFO for beauty brand e.l.f. cosmetics

Mandy Fields

Reports of the death of the lipstick index are greatly exaggerated—at least for some beauty companies.

The tried-and-true economic indicator isn’t going away, according to e.l.f. Beauty CFO Mandy Fields, but it might be changing slightly in 2026.

First coined by Estée Lauder chair Leonard Lauder in the 2000s, the “lipstick index,” which posits that consumers will continue to spend on affordable luxuries like lipstick even amid economic downturns, was increasingly called into question last year, particularly as sales slumped at some bigger companies.

“Beauty generally is a resilient category,” Fields told CFO Brew. “It’s not going anywhere. It is one of those categories that has had consistent growth.”

But that doesn’t mean the lipstick index will mean exactly the same thing in 2026.

Keep reading.NP

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RISK MANAGEMENT

US debt default collapse

Henrik5000/Getty Images

Finance leaders at smaller businesses may not be adequately prepared in the event of a bank failure. That’s according to new survey data from deposit protection firm Ampersand, which found that businesses could only survive an average of 2.9 months if their primary bank failed. And 29% of respondents said their organizations would only stay solvent for “up to two weeks” if their key bank collapsed.

The survey polled financial leaders in the US with decision-making authority over their organizations’ bank deposits, including CFOs, in December 2025.

Respondents represented companies in a variety of industries, including professional business services like construction, manufacturing, and retail. The organizations they worked for tended to be smaller: 80% had fewer than 500 employees and 44% had under 100 employees, and 21% of respondents described themselves as self-employed. Four in 10 (41%) of the organizations had cash deposits of less than $10 million.

Almost nine in 10 (86%) respondents said their organizations had balances of more than $250,000—over the FDIC insurance limit—at a single institution. That could leave them vulnerable should those institutions falter.

Keep reading.CV

TALENT MANAGEMENT

Help wanted sign

Catherine Mcqueen/Getty Images

If you’re looking for a sign of hope from the labor market, don’t get too excited about January’s job gains.

The newest jobs report from the Bureau of Labor Statistics showed strong job gains for last month, following significant cooling in 2025. But experts warn that some statistical wonkiness, and employment growth concentration in just a few sectors, is likely impacting the January jobs data. Let’s take a closer look.

Diving into the data. Employers added another 130,000 jobs in January, beating some pretty dour forecasts from economists. The unemployment rate edged down slightly to 4.3%, from 4.4% in December.

On the surface, experts who spoke to HR Brew said those top-line numbers were a pleasant surprise following a cooling in the labor market. January’s strong job gains could be a sign of stabilization, they said.

“This is an indication that the labor market may be stabilizing. There’s some normalization happening, there’s some thawing happening,” Raj Namboothiry, SVP at Manpower US, said.

But new benchmark revisions likely have created some statistical noise with January’s initial employment estimates…

Keep reading on HR Brew.PM

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: 4,500. That’s how many satellites the FCC gave Amazon the green light to launch, which would bring the company’s constellation to 7,700. Outer space is open for business, baby. (CNBC)

Quote: “Since joining the company, I have seen that the opportunity is larger than I expected and that many of our challenges are fixable.”—Steve Cahillane, CEO of Kraft Heinz, which may not split up after all. That’s big news for everyone who likes to mix their Heinz ketchup with their Kraft Mac & Cheese! (the Wall Street Journal)

Read: Why the finance chief of fintech Figure Technology Solutions thinks FASB should consider stablecoin the same as cash. (CFO Dive)

Clear your schedule: Get manual AP work off your desk with AvidXchange. Their AI-enhanced automation helps reduce processing time, improve accuracy, and boost visibility—so AP teams can get back to actual work. Check it out.*

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