Despite such challenges as high interest rates, a sluggish M&A market, and increased regulatory scrutiny, bank executives are feeling optimistic about the road ahead. That’s according to KPMG’s 2024 US Banking Industry Outlook Survey, published last month, which polled 200 senior executives at US banks of varying sizes in March 2024.
Two-thirds of respondents (66%) said they were confident their banks would grow this year, with a third (33%) stating that they were “very confident.” However, confidence levels varied sharply by bank size: 93% of respondents at banks with assets over $50 billion were confident about their growth prospects, compared with around half (48%) of those at banks with assets under $50 billion.
“We anticipate an upswing in the latter half of the year in the financial services market,” Henry Lacey, banking deal advisory leader at KPMG, said in the firm’s report. “It won’t be as fast and hard as we thought at the beginning of the year. But banks will see that bounce.”
According to the report, 6 in 10 respondents said they planned to increase headcount this year. KPMG predicts that most of that hiring will be for back-office and regulatory roles, rather than customer-facing roles, which are vulnerable to automation.
For more on banker optimism, click here.—CV
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