Many brands once available only through direct-to-consumer (DTC) websites are now appearing on online marketplaces and in brick-and-mortar stores.

Moving from a DTC-only model to one that includes other channels comes with certain challenges. Though brands can benefit from exposure to new audiences, selling in multiple channels increases complexity and makes it harder to collect data. Costs can rise if a company has to start holding inventory or paying retailers slotting and listing fees.

One DTC CFO recently spoke with CFO Brew about his company’s plan to address these and other challenges.

During the pandemic, “everything was being done online,” Halo’s CFO, Ned Mavrommatis said. “But as the company continued to grow, we believed that we could get a lot more growth by getting into other channels as well, whether it’s online marketplaces or in stores.”

For more on how Halo’s CFO is managing a multichannel expansion, click here.—CV

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The dollar’s still strong—and recent earnings reports have reflected that, for better or worse.

Around this time last year, earnings took a significant forex hit. Power players like Coca-Cola and Procter & Gamble said the strong dollar hurt profits, while others, like Microsoft, cited currency fluctuations in lowered forecasts.

Back then, the dollar was at a 20-year high. In recent months, the dollar has stayed relatively high as a string of economic data suggested interest rates will stay elevated—at least for now. And after Federal Reserve Chair Jerome Powell suggested the Fed might have to keep raising rates, the US dollar index climbed to its highest since June 1.

In any case, foreign exchange rates are yet again cropping up as a talking point in recent earnings reports.

Find out more about what companies are saying about foreign exchange headwinds here.—NP

Sandeep Beotra joined Degreed as its CFO in May. Prior to that, he spent seven years as CFO at LG Ads and, earlier in his career, was head of corporate development at ION Media Networks, and worked in M&A and investment banking.

Degreed provides continuing education services. What are some areas of continuing education that you think finance professionals should focus on?

It all depends on which background you come from. If you feel, “Oh, yes, I’m a finance professional, but I’m weak on the accounting side,” maybe that’s what to look for. I believe as a senior finance leader, you need to have a very well-rounded outlook. It’s one thing if you’re a staff accountant joining in, then your lane is very narrow and you kind of focus and get your art and science perfected there. But as you go through the ranks as a modern finance leader, I feel you need to be “well-rounded.” I should increase my knowledge to know what’s going on in the world-at-large.

Continue reading.—SW

Today’s top finance reads.

Stat: $25 billion. That’s how much stock Nvidia’s announced it was buying back. The company’s shares hit record highs last week but the move seemed to catch some investors off guard. (Reuters)

Quote: “Two months of good data are only the beginning of what it will take to build confidence that inflation is moving down sustainably toward our goal. There is substantial further ground to cover.”—Fed Chair Jerome Powell carefully hedging on whether or not there will be continued interest rate hikes. Powell seemed to suggest the Fed will hold off for now but didn’t totally close the door on future rate hikes either. (the Wall Street Journal)

Read: Xi Jingping owns China’s faltering economy, for better or worse. (the Washington Post)

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