What’s the CFO equivalent of a Super Bowl? Leading a business through an IPO or a big merger?
For Dan Crumb, his Super Bowl is the Super Bowl, because he’s CFO of the Kansas City Chiefs, which on Sunday could win a record-breaking third consecutive championship.
Crumb, who’s led the team’s finances since 2010, spoke with CFO Brew about what it’s like to be an NFL CFO, from budgeting and forecasting to what it’s like on game day. (TL;DR: We did not ask about Taylor Swift.)
This interview has been lightly edited for length and clarity.
Does your financial planning and analysis include a potential Super Bowl win?
We don’t ever budget for playoffs. You just never know what’s going to happen. But what we do is, once we know we’re in, we have a pro forma built already, and we get updated expenses from and revenues from the various departments.
In our business planning, we don’t have it built into the budget. We’re always planning and preparing the same way, whether we win 17 games or we win zero games.
But I would say that for us, winning the Super Bowl [and] being on a good trajectory, we’ve capitalized in a number of ways…with the success of the team on the field. It enables us to attract new corporate partners, or to increase existing corporate partners’ investment in us.
To keep reading about this super CFO, click here.—GD
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