Everyone’s talking about AI, as organizations of all sizes invest in the technology—but where does ROI fit in? It depends. Big companies and investors think it might take some time for their AI investments to pay off. Dallas Dolen, a technology principal with PwC, told IT Brew in January that he believes 2030 is a realistic target for the benefits of AI integration to hit the market. But that doesn’t mean Dolen is bearish on the overall AI payoff. He said that he believes at some point soon, likely after the midway point of the year, AI’s efficiency advantages will show impact—both positive and negative. “We’re going to have a lot of clarity in 2026 around that,” Dolen said. “Sometimes just knowing where things are going is better than not knowing at all.” Hardened up. Part of that is understanding the role of “soft ROI,” success that is harder to explain than strict budgetary benefits to the bottom line. Keep reading on IT Brew.—EH |