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Accounting

More than half of accounting firms will raise prices in 2025

Expect fee bumps of around 5%-10%.
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Your accounting firm may get a bit more expensive next year.

According to a survey by software provider Ignition, 57% of accounting firms plan to raise their prices across the board in 2025. The vast majority—88%—expect an increase of 3-10%.

The survey polled 345 US Ignition customers in August 2024. Three quarters of the firms (75%) surveyed had annual revenues below $1.4 million.

Currently, the majority of firms (around 58%) charge between $1000 and $2000 for a business tax return while around 61% charge between $250 and $749 a month for bookkeeping and accounting.

Slightly over half of firms (56%) provide CFO and controller services. There’s a wide variance in what those firms charge, but 27% charge more than $2500 a month. About three-quarters of firms (76%) say they’ll increase prices for CFO and controller services next year, with 77% stating they’ll raise fees between 5 and 10%.

Accounting firms are moving away from hourly billing, the survey found. For instance, only 20% charge by the hour for CFO and controller services, and just 8% do so for bookkeeping and accounting; and 20% for CFO and controller services. Instead, firms are far more likely to charge fixed fees or to use value pricing (setting prices for services based on value to the customer).

News built for finance pros

CFO Brew helps finance pros navigate their roles with insights into risk management, compliance, and strategy through our newsletter, virtual events, and digital guides.