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Cirque du Soleil has seen the effects of climate change on a firsthand basis. It’s been holding outdoor shows in its big top tents for nearly 40 years, and it’s had to adapt to extreme heat and more intense thunderstorms.
Duncan Fisher, VP of operations and GM of the touring show division at Cirque du Soleil, spoke with CFO Brew about changes the company has implemented to cope with rising energy costs while reducing its impact on the environment.
What changes has Cirque du Soleil made to reduce the financial impact from climate change?
Energy costs have gone up across the board, be it for cooling or for trucking. We want to make sure that we’re as environmentally friendly as possible, and financially responsible as possible as well, by not using as much fuel. So there’s a couple of things that we’ve done.
We typically return year after year to the sites we go to with the big top. Over the last five or six years, we had a big push on installing regular shore power [A/C power from the electrical grid] onto the sites rather than using generators. We’ve been in touch with the electric companies in the cities that we go to, and have installed transformers on what may have just been a vacant field or parking lot at a stadium that had no reason to have electricity before, so we can use regular power for the shows, which is much less impactful than a generator. And we don’t have noise pollution as well.
If you look back at Cirque’s history, the iconic big top was always blue and yellow. We don’t use that anymore. And the reason that we don’t is that the blue and yellow had a very high rate of absorption of sunlight. So we tend to now use either blue and white, or gray and white, or completely white tents. The white is much more reflective of the sun’s rays. Just by changing the color of the tent, we had about a 20% reduction of the energy that we had to use for air conditioning.
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