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To:Brew Readers
CFO Brew // Morning Brew // Update
This is where finance leaders think GenAI is going to help the most.

Hello, and welcome back from the holiday week. We’ll give you a couple of days to get back into the swing of things. We’re certainly going to need it.

In this issue:

Rubber meet road

Go speed racer!

Seed money

Drew Adamek, Alex Zank, Courtney Vien

TECHNOLOGY

An AI robot robot sitting side by side with a businessman at an office desk working

Amelia Kinsinger

Finance leaders expect to see the biggest impact of generative AI in forecast and budget variance explanations, according to a new Gartner survey.

Gartner surveyed 100 finance professionals in November to identify the top anticipated use cases for GenAI in finance. Roughly two-thirds (66%) of respondents put forecast and budget variance explanation in their top three, and for 26%, it was their first choice.

Respondents’ top choice “reflects the availability of embedded GenAI interfaces within business intelligence tools,” Clement Christensen, senior director analyst of research in Gartner’s finance practice, said in a news release. “This enables users to perform natural language queries to quickly assess known common causes of variance.”

Other popular use cases for GenAI in finance include:

  • Classifying revenue/spend data: 44% of respondents put it in their top three, and 10% made it their first choice
  • Drafting management reports (34%, 7%)
  • Creating financial/regulatory reporting drafts (30%, 7%)
  • Reviewing contracts and documents (29%, 13%)

Finance leaders also identified expected challenges around GenAI. According to Gartner, respondents “expect to contend with issues around talent, data accuracy and governance, technical compatibility, budgeting, and change management.” They’re slightly more worried about data accuracy and talent limitations, Gartner found.

Experts agree that organizations need buy-in from employees in order to succeed with their AI implementation, CFO Brew recently reported.

To read more, click here.AZ

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CFOS

Daren Campbell racing

formerinstants.com

Daren Campbell, tax technology and transformation leader at EY Americas, has been into cars his whole life. But it wasn’t until a couple years ago that he kicked his passion into high gear when he started driving on a race track.

Campbell recently talked shop with CFO Brew about driving on the surprisingly (to us, anyway) data-driven nature of racing and its similarities to his role in finance.

This interview has been edited for length and clarity.

Do you see any similarities between the work you do in finance and your hobby?

The opportunity we have right now is data is much more readily available. We have tools now that allow us to analyze that data in much more efficient ways than we ever have done before. So, we can now make much better decisions; we can make data-based decisions. And then we can measure the impact of those decisions. If we’re looking at a company—at their finance and tax function—and we’re looking at how they’re organized and how they’re performing, we’re able to actually get some of the data together to be able to make recommendations.

The same thing relates on track. There’s some [times] as I drive around that I’m thinking, “I have a feeling there’s a particular corner of the track that, if I improve on that corner, I can cut a second or two off my lap time.” And then when I get back and I look at the data, and I start lining things up between different laps, then I see that there’s a different corner altogether.

Click here to continue reading.AZ

STRATEGY

Dimitri Syrkin-Nikolau CFO Ruca

Dimitri Syrkin-Nikolau

Coworking is a weekly segment where we talk to CFOs and other leaders in the finance space about their experiences, their companies, and the larger economy. Let us know if you are—or you know—a CFO we should interview.

Dimitri Syrkin-Nikolau is not a typical CFO. In college, he studied history and biology, not business. And alongside his role as co-founder and CFO of design cooperative Ruca, which is mainly staffed by freelancers, he is founder and owner of Chicago-area pizza chain Dimo’s Pizza. He spoke with CFO Brew about motivating two very different groups of employees, and about Ruca’s approach to investing.

This interview has been lightly edited for length and clarity.

Ruca has declined external funding. Can you tell me more about that decision?

I think what it comes down to is: Why do you exist? [That’s not] a knock on anybody else for a direction that they might have taken. But for us…when you take on external funding, you now have another stakeholder whose interest is generally not aligned…We could grow much faster…[but then] we’d have to be focused on ensuring that we’re going to make a return, and our objective is not to do that. Our objective is to deploy our capital to create and to build.

For more, click here.CV

MARKET FORCES

market forces chart

Francis Scialabba

Today’s top finance reads.

Stat: 500,000. That’s how many unresolved fraud cases the IRS says it has backlogged, according to the National Taxpayer Advocate. Taxpayers hit by identity theft are waiting up to two years for their cases to get addressed. 🫨 (the New York Times)

Quote: “While experimentation and getting to know the technology are things that we really want to speed up, actually deploying this into production and making sure that we are in a well-controlled situation is very, very important for us.”—Dave George, Amazon VP of finance technology, on the company’s efforts to integrate generative AI into its finance function (the Wall Street Journal)

Read: How finance leaders can support and promote inclusion. (Journal of Accountancy)

Retirement ripple effects: People are saving, investing, and planning for retirement in new ways. Check out this report to learn which factors are driving these changes and how they might impact you and your employees.*

*A message from our sponsor.

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