Accounting once ran on a whole lot of dead trees.
Jim Bourke, a partner at accounting firm Withum who’s been with the firm since 1987, remembers those days. Before the cloud, if you asked your accountant for a copy of an old tax return, for instance, “it could be a couple of weeks by the time you get it,” he told CFO Brew.
Staff would need to get it out of the physical file room at the office, photocopy it, and either mail it to you or have you pick it up, he said. (And cross your fingers that no one shelved your paperwork in the wrong file.)
The advent of cloud-based accounting software changed all that. The cloud “was a revolution,” according to Bourke, who, as managing director of his firm’s advisory services branch, has helped many firms build out their tech stacks.
SaaS made it possible for accountants to work remotely, to hire and find clients from pretty much anywhere with internet access, and to provide clients with faster and more convenient service. But getting firms on the cloud hasn’t all been smooth sailing.
Firms took their sweet time: Cloud software for accounting first emerged in the late 1990s with the advent of NetLedger, the ancestor of NetSuite. By 2009, accounting software giants CCH, Intuit, and Thomson Reuters all had web-based tax preparation programs. But the first generation of cloud products was “very feature-thin,” Randy Johnston, a consultant with 40 years’ accounting software experience, told CFO Brew.
By 2012, cloud technology had advanced to the point where the profession took notice, in the form of the inaugural Digital CPA Conference, originally named the Digital CPA Cloud User Conference, which took place in October of that year. Around 2013 was when cloud products “started to get enough features that they could kind of work,” Johnston said. One of the pioneers of cloud accounting, he sat in the original design meetings for QuickBooks Online, NetSuite, and Sage Intacct.
But accounting firms were still wary. Convincing them to give up their onsite servers “was like taking their baby away,” Bourke, an early adopter and cloud evangelist, told us. One partner at a firm told him, “‘I want to be able to put my arms around the server,’” he recalled. Firms were concerned about data breaches, but they also feared change in general.
“They got so used to the way in which they did things. Most firms went to the cloud kicking and screaming.” he said.
The pandemic was what really spurred firms to join the cloud, Bourke noted. When firms weren’t able to get into their offices or visit clients on-site, they quickly saw the value of being able to access data remotely. “Everyone finally realized, ‘Oh my God, this cloud thing makes a ton of sense,’” Bourke told us.
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Desktop’s being sunsetted, but laggards remain: Today, many vendors have discontinued their legacy desktop products. Intuit stopped accepting new US subscriptions for QuickBooks Desktop in September 2024. Most new vendors entering the market only offer cloud products, Bourke said.
But not all firms are on the cloud yet. Some of the holdouts seem to be smaller firms whose clients haven’t made the switch: Johnston said he recently spoke with a small Texas firm whose 20 clients are all on desktop, and it hasn’t even considered moving to the cloud. Firms that convert now may “have to leave some of their client base behind,” he said. And converting can be costly, he added: “You have to dedicate the resources and charge enough to get it done, and sometimes the clients aren’t willing to pay.”
Sometimes that cloud can get stormy: Bourke feels that getting on the cloud is a no-brainer. “It’s accessible anywhere day or night or in any country, anywhere in the world,” he said, and because it’s scalable, it works for sole practitioners and huge firms alike. It allows firms to give clients the “Amazon experience” they’ve come to expect even from accountants, he said, and provide them with more convenient, transparent, and faster service.
But there are some drawbacks to the cloud, according to Johnston. Cloud software often isn’t as robust as the legacy programs it replaced, he said. Then there’s SaaS price creep to contend with. Since switching software is a big undertaking, if vendors raise prices, firms may feel they have little choice but to pay up. “That type of stuff is rampant in the accounting market,” Johnston said.
Security is a legitimate concern, Bourke added, admitting, “Data breaches keep me up at night.” But firms can protect themselves by choosing good providers, he said. He recommends looking for vendors that have had SOC II audits to help ensure they’re using best practices for data security.
From cloud to Claude? AI could be accounting’s next digital “revolution,” Bourke believes. He hopes it will catch on more quickly than the cloud did. Change, he said, is necessarily painful, but his advice is to “get it over with; put it behind you.”
“It’s where you’ve got to go for the profession to remain relevant for so many years to come,” he concluded.