Strategy
How Intuit plans to ride out the ‘SaaS-pocalypse’
The business financial tool giant is rethinking platforms, pricing, and marketing to AI agents.
Patrick is a senior enterprise tech reporter at Morning Brew Inc. He previously covered the intersection of ads and emerging tech for Adweek.
The business financial tool giant is rethinking platforms, pricing, and marketing to AI agents.
New AI agent and coding tools have triggered a “SaaS-pocalypse” narrative. The reality is more complicated.
How companies think about iterations and setbacks in the fast-paced AI race.