Gen Digital CFO drives a data-driven approach to marketing spend
Even in the best times, you “operate in the most efficient way possible,” Natalie Derse says.

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Even in the best times, you “operate in the most efficient way possible,” Natalie Derse says.
Demand planning at sportswear brand On is agile and cross-functional, CFO Frank Sluis says.
The financial gains have mostly come from cost reductions within business units, McKinsey survey finds.
Finastra’s CFO Carissa Kell details her role in a series of business unit and product sales.
AI agents require data connections for better decision-making.
“I think this was born out of our need to reinvent ourselves a little bit,” PEX CEO Toffer Grant says.
“The range of potential outcomes that impact cash has started to widen,” Connor Augustyn of West Monroe says.
Don’t go chasin’ AI trends. Applying AI to the business challenges that matter most to your organization is where the real potential lies. From productivity and workforce transformation to growth and operational efficiency, learn more with PwC.
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