Pricing Strategy

From emerging trends to core strategies, explore everything finance leaders need to know about pricing strategy. Access expert commentary on the issues.

Photo collage of 5 stacks of coins, with the highest stack on the left and they got progressively smaller until there are only 4 coins on the right, creating a decreasing bar chart. The coins are in front of an abstract computer monitor, and the highest stacks are covered in digital glitches.
Strategy

How will AI tools be priced in a post-tokenmaxxing world?

Pegasystems is one company moving to outcome-based pricing as enterprises rethink AI economics.

Patrick Kulp
cava restaurant
Strategy

Pricing strategies keep Cava growing amid slowing restaurant sales

Keeping an eye on value-focused customers while offering premium menu items is key, CFO Tricia Tolivar says.

Courtney Vien
dynamic pricing
Strategy

Dynamic pricing, done right

Consumers are fine with variable prices, as long as they see them as justified.

Courtney Vien
Ryanair earnings
Strategy

Ryanair will make summer fares “materially lower” following profit plunge

Europe's biggest airline reported a nearly 50% drop in profits for Q1.

Natasha Piñon
Surge pricing ideas
Strategy

If Wendy’s won’t do surge pricing, here’s who should

CFO Brew shares our favorite, totally serious ideas.

Graison Dangor
Tesla showroom pricing
Strategy

What's going on with Tesla's pricing strategy?

Is there a method behind Tesla’s up-and-down pricing changes?

Steven I. Weiss

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